Unit 30 task 2 pt2

The second part of my task two will be a presentation of my own idea along with some potential ideas that can be used as a back up. These ideas have all been humoured or continued based on what resources we have available, initial ideas that have been modified and information provided by the interview. This half of the essay will include an idea list, initial starts, how they would be executed and notes that pertain information that was gathered.

Initial ideas

• Of screen monologue on images that convey the situation.
• On screen monologue " " " " " " " " " .
• Written text to prevent voice over.
• 3D animation.
• Use of student support i.e sports students wearing ACE T-shirts.
• A simpathetic response by creating a common enemy.

Group discussion
In order to achieve an ideal number of actors an agreemeant was formed between other participants in this project. It was agreed that person A would recieve help from Person B so long as they both helped each other out. In addition to this additional camera crew members can also be assembled in order to decrease work load. Another advantage to this is that fewer people will be taking out equipment at one time, which means fewer people will be left jobless for a certain period of time.

Leagal and Ethical
Since the idea devised requires images of people from the schools in Uganda we need to use stock footage that we can hopefully find on the internet. The issue is that this footage might not be privelleged for public use, which could cause issues in the future. Also obtaining the privellege to use certain imaes may coast money and since this is a no budget production there would be no chance of obtaining such images.

An ethical issue that we have been told to avoid is the use of images rellaying  messages such as Africans only play sports such as football or they are in some way physically suffering. In order to do this we must use footage displaying healthy, bright children who lack the facilities they require.

Past and present practices
This idea requires fewer camera angles, after the start and is a very slow pace edit. The use of calm yet somewhat sad music can be used to set the mood for the viewers. In terms of editing techniques a slow zoom and pan will be used on static images. There will also be use of colour changes and chroma keying in order to stylise the use of green screen effects.

 The actual idea
 The advert starts with an over the top student throwing a tantrum just, because his college doesn't have a certain piece of equipment that he wishes to use. He immediately storms out of the college to a park bench where one of his friends are having lunch. He then complains to his friend about the situation to which is friends finds a rediculouse matter. Suddenlly the moment is frozen in time and a man comes on screen. He then explains how others are worse of in Uganda and presents them with a solution to help with this issue. In order to do this he will present the charity as a solution and state it's achievements as well as how viewers can aid this cause. It finally ends with a presentation of the information on screen i.e. website address, phone number etc.

How this attempts to work is that it attemps to touch the viewers with the mind set of "what if I didn't have what I have" this is also a potential slogan that may be used in the video. By doing this we attempt to relate to the audience in an indirect way forcing them to think about the possibilities that could arise. 

Script and shot list 
The script and shot list are hand written and will be presented as pictures.

SHOT LIST

 
Risk assessment
The job is a very low risk production, but the risk assessment will be presented in a picture.

unit 30 task 2 pt1 Our information

We have been asked by ACE to create an advert that promots their cause and allows their charity to reach a wider audience. As specified a plot for the advert will be written out as well as the resources that are available (both technical and virtual), locations available and legal & ethical issues. The essay will also look at the original brief, target audience, script, shot list, use of sympathy & audience emotions and the budget. Finally the bulk of everything mentioned will be summarised in order to provide a rough view of what should happen.
 

Note: This mind map will be presented in both part 1 & 2.

The brief
ACE has asked us to create an advert that helps them promote their charities cause. The cause being to provide children in rural areas with an education during their time of poverty. The brief is rather losely composed. It merely states that they would like a video that promotes their cause, it must be under 5 minutes (preferably under 3 minutes) and simply highlight the charities goals. Other than this there are no other restraint, aside from those provided by the ASA or Ofcom. Under preference they also ask that we focus on their main goals and current achievements.

Client Information  
Name- ACE (Aid Conservation through Education)
Cause- To provide children in rural areas with a proper education by improving and providing better equipment, schools and overall lives.
Achievements- Raised over £2000 via easyfundraising and are currently providing 9 primary schools in Uganda with assiatance.
In addition to this we also know that ACE has a runner that will be running during the 2015 London Marathon on April 26th. They have already raised over £1000 before the marathon has started and are steadily approaching £2000.

Budget
We have no funds to help us create this advert. The reason being is that the college has already provided us with both equipment and locations to produce this advert. Of course do to this being a college funded project their a a number of tehcnical restraints that need to be addressed.

Technical reasources 
The college has provided access to the following equipment:

• Cannons 550D and 700D series. 
• Tripods both high and low rise.
• A number of rechargeable batteries along with chargers.
• 32GB SD Cards.
• Studio lights.
• Extention cables.
• Different lenses.
• Macs with both image, sound and video editing softwares.
• Boom Poles
• A sound booth

Technical restraints
There are a number of software restraints i.e. we have no access to After Effects, Maya, Premiere Pro etc. So we will have to either work with what we have or find a way to achieve these softwares elsewhere. In addition to this there is also a lack of actors who can assist us if we require any additional footage. We also have no access to external film locations outside of the college. This also imlplies that we cannot add to the stock footage that we have been given. Although we edit and/or recreate the audio MP3's given to us via the sound booth.

Location
There are a small number of filming locations that can be deemed useful with consideration to the task at hand. This locations include;

• The Studio in the college.
• The Hallways and staircases.
• The Dance Studio.
• A Theatre.
• A Sportshall.
• A Fitness Studio.

Permission will need to be given to us if we wish to film in these locations. This will mean we would have to pre-book the filming date according to their schedule, because a lot of these locations are reserved for other students who often have classes in these locations. This may hinder the filming process if the only date available is a date that the camera crew is not available.

Target audience
Research via google on a number of websites i.e. yahoo answers and statistics.com it is apparent that very few people actually donate in person. Most of those who do donate in person tend to be celebrities looking to gain publicity. The majority of the time people will either donate via mobile or on the cahrities website. This would mean that most donators would require a credit/debit card also meaning they are likely over 18 years of age. This sets the age range for anyone 18 or over. Of course some charities only accept donations from people over 21. Keeping this in mind we can aim the advert specifically at people 18 or over, however keeping in mind that children can occassionaly have an influence over their parents means you can still consider children under 18 a potential asset.

Additional research in the quantitive region also shows that people tend to donate the minimum donation policy when donating monthly i.e £2.00 per month. Also using a small group discussion it was shown that people only tend to donate this amount not because they intend to donate for the cause, but because they either tend to feel guilty about the situation or to keep up there public image. This means that a lot of donators tend to donate not for the cause, but due to self respect and simpathy.  

Codes of practise
In terms of images used, it is prefered we do not use stereotypical images that would reflect what most people assume a certain race is doing. An example of this how in a number of images of happy Africans in their home country they are always playing a sport, mainly football. However it is also maditory that we address the cause by providing images of what their conditions are like. Since this charity bases itself on funding childrens education it is prefered that we use images of teachers and their pupils or students with actualy writing material.

Regulatory framework
Since most of the footage is in stock and has been taken by professionals there is little we have to look out for in terms of imagery. Also methods that would be attached to the advert i.e. dictation of scenario or on screen monologues, are not considered copyright or un-ethical in anyway. The main issues we would have to deal with is footage taken from external locations i.e. google images, youtube etc. If we wish to use these we must make that the footage is accessible to the public and does not host any brand names in the video i.e. a little boy wearing a pepsi T-shirt. Same goes for an on screen monologue. It is important that the dictator is not wearing anything that can be considered promotional out side of the clients industry. In order to fix this we can scan through images to lable them okay or not and wear the official T-shirts of the clients.


This essay has provided me with a valuable reference to look through whenever I am stuck with issues involving legal or ethical conduct. It has also given me a wider perspective of ideas that can be exhibited without issues.