Friday, 22 May 2015
Thursday, 21 May 2015
Evaluation advert
This is an evaluation, which will focus on the work I have done to create my advert. This will include a number of critical subjects such as a self evaluation, mood board, idea list, shot list and the equipment. Afterwhich a statement of what I believe was wrong with the advert, how clear the advert was to the audience and whether or not the advert was approriate for the audience. It will also be compared to the original idea I had planned.
Originally what was proposed was to make an advert for ACE Charity, which was to create a video, which informs the audience of their cause while at the same time is pursasive enough to get the audience to donate. When analysing my advert you could state that the advert does both, however it does have a number of flaws that should be corrected. Many of the flaws reside with the green screen and the fact that one of the interviewees was cheewing gum at the time. There were also issues with a static camera angle. There were rarely any changes to the camera position.
The above images are a compilations of rough script drafts, shot lists, potantial ideas and a collection of information that would help with the overall production. Of course most of this contributed to the original idea that was to be used as an advert.
The equipment and location(s) used were;
Production log (this is a production log that only relates to the filming and editing)
01.05.2015- was the date of filming. Filming took place between the hours of 13:45-16-10. It took roughly around 15 minutes to have the studio opened and have the equipment retrieved and set up. Each interviewee was briefed and given some example questions in order to prepare themselves for the interview. Each person took roughly around 15-20 minutes in total to finish the interview aside from one indivdual who had to redo the interview due to a technical issue. This fault was of course on my behalf. The difficult part was finding people who were willing to be interviewed as a large number of people were absent from the college and other were often camera shy. In total 9 people were successfully interviewed, however it was dificult to use quite a bit of the footage.
04.05.2015- This is when the majority of the editing took place. All the clips were arranged after being scrubbed through and there were even a few online interviews on skype. Images were taken off of the ACE Charity website and used in the video after some minor photoshop editing. Minor tweeks were attempted the next day after having some viewers provide feedback. Sadly, the changes were not mad due to some issues with the software. There were also problems with the exporting of the video. In the end the next best thing was settled on and the video did not reach its full potential.
Aside from the problematic software, there were a few errors in the maing of the video as well as the video itself. Firstly, one of the interviewees were chewing gum during the interview. This distracts the viewers and leads them to believe the video was made by some amature. Secondly, one of the interviewees had to go through the interview again making the response less authentic. Thirdly, the main topic of the interview did not seem to get across causing a number of irrelevant answers resulting in a lot of unnecessary footage. Considering the mistakes made you could state that this production was under the regular standards. The video itself on the other hand could be given a generouse 6/10. This is mainly due to the narrative and editing style.
The advert was fairly clear as to what it was trying to tell its audience. This was achieved via imagery and narrative. Throughout the video there were a mumber of mentions of the problem at hand (children without education) and the sympathetic views of the common citizen. At the beginning the video explains what it is doing via on screen text and at the end the solution is provide with mention of its cause, how the viewer can help and what is the required of them to do so. I consider the soundtrack relevant and it may even help the viewer open up to the advert itself. The music adds to the aura of the video allowing it to touch its viewers emotionally.
The video was appropriate. There were no complaints about it being unethical or using any copyright material. Personally the only issue had was that ACE is a chairty that is devoted to helping children in poverty, however there were only images of one race not giving the video any variety. This may have allowed the video relate to a wider audience.
The original idea
Originally the video was supposed to be a small story, which in tales the idea of being grateful for what you have. To sum it up two characters were supposed to discuss the matter at hand and a figure would appear as time froze and everything came to a stand still. The figure then begins to talk about the subject matter (children not having an education) and provides a solution. The reason this idea was not put into motion was, because of a lack of participants willing to take part in the production. Eventually the deadline grew near and a new idea was used in its place.
Overall this experience has taught me to be better prepared for future job. You should have a number of back up plans witch will provide you with a wider range of motions and spend more time dealing preparing or preventing issues from arising on the job. You should also provide yourself with enough time to deal with any problems that may come along towards the end of production as well. This would allow some tweaking to be made to the video.
Originally what was proposed was to make an advert for ACE Charity, which was to create a video, which informs the audience of their cause while at the same time is pursasive enough to get the audience to donate. When analysing my advert you could state that the advert does both, however it does have a number of flaws that should be corrected. Many of the flaws reside with the green screen and the fact that one of the interviewees was cheewing gum at the time. There were also issues with a static camera angle. There were rarely any changes to the camera position.
The equipment and location(s) used were;
- A canon 700D
- 32GB SD card
- Tripod
- Studio lights
- Battery with charger
- A studio green room
- and an M-Audio recorder
Production log (this is a production log that only relates to the filming and editing)
01.05.2015- was the date of filming. Filming took place between the hours of 13:45-16-10. It took roughly around 15 minutes to have the studio opened and have the equipment retrieved and set up. Each interviewee was briefed and given some example questions in order to prepare themselves for the interview. Each person took roughly around 15-20 minutes in total to finish the interview aside from one indivdual who had to redo the interview due to a technical issue. This fault was of course on my behalf. The difficult part was finding people who were willing to be interviewed as a large number of people were absent from the college and other were often camera shy. In total 9 people were successfully interviewed, however it was dificult to use quite a bit of the footage.
04.05.2015- This is when the majority of the editing took place. All the clips were arranged after being scrubbed through and there were even a few online interviews on skype. Images were taken off of the ACE Charity website and used in the video after some minor photoshop editing. Minor tweeks were attempted the next day after having some viewers provide feedback. Sadly, the changes were not mad due to some issues with the software. There were also problems with the exporting of the video. In the end the next best thing was settled on and the video did not reach its full potential.
Aside from the problematic software, there were a few errors in the maing of the video as well as the video itself. Firstly, one of the interviewees were chewing gum during the interview. This distracts the viewers and leads them to believe the video was made by some amature. Secondly, one of the interviewees had to go through the interview again making the response less authentic. Thirdly, the main topic of the interview did not seem to get across causing a number of irrelevant answers resulting in a lot of unnecessary footage. Considering the mistakes made you could state that this production was under the regular standards. The video itself on the other hand could be given a generouse 6/10. This is mainly due to the narrative and editing style.
The advert was fairly clear as to what it was trying to tell its audience. This was achieved via imagery and narrative. Throughout the video there were a mumber of mentions of the problem at hand (children without education) and the sympathetic views of the common citizen. At the beginning the video explains what it is doing via on screen text and at the end the solution is provide with mention of its cause, how the viewer can help and what is the required of them to do so. I consider the soundtrack relevant and it may even help the viewer open up to the advert itself. The music adds to the aura of the video allowing it to touch its viewers emotionally.
The video was appropriate. There were no complaints about it being unethical or using any copyright material. Personally the only issue had was that ACE is a chairty that is devoted to helping children in poverty, however there were only images of one race not giving the video any variety. This may have allowed the video relate to a wider audience.
The original idea
Originally the video was supposed to be a small story, which in tales the idea of being grateful for what you have. To sum it up two characters were supposed to discuss the matter at hand and a figure would appear as time froze and everything came to a stand still. The figure then begins to talk about the subject matter (children not having an education) and provides a solution. The reason this idea was not put into motion was, because of a lack of participants willing to take part in the production. Eventually the deadline grew near and a new idea was used in its place.
Overall this experience has taught me to be better prepared for future job. You should have a number of back up plans witch will provide you with a wider range of motions and spend more time dealing preparing or preventing issues from arising on the job. You should also provide yourself with enough time to deal with any problems that may come along towards the end of production as well. This would allow some tweaking to be made to the video.
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